Maintaining destination competitivenes Essay

Maintainning Destination Competitiveness – The instance of Hong Kong

Abstact

A touristry state ‘s fight is of import particularly when states strive for bigger market portions. Tourism directors have toidentify and explore competitory advantages and analyze the finish ‘s competitory place. The grade to which a state can profit from its touristry sector depends mostly on this sector ‘s competitory place in the international tourer market.

This paper refers to the De Keyser-Vanhove theoretical account of a competitory finish, which was applied to Slovenia in 1998. It besides surveies the Integrated theoretical account of finish fight developed in a collaborative attempt of research workers covering with the instances of Korea and Australia andexamines its determiners and single competitory indexs as perceived by Slovenian tourer stakeholders on the supply side.

The consequence shows that Slovenia is more competitory in its natural, cultural and created resources, but less competitory in the direction oftourism and, harmonizing to the Integrated theoretical account, demand conditions, with both uncompetitive elements cut downing the Slovenian tourismindustry ‘s ability to add value. The terminal treatment points out failings in the development of touristry fight theoretical accounts and calls

for greater integrity with the fight factor theory and for more cautiousness when making the chief fight factors and theoretical accounts.

Introduction

The Hong Kong Convention and Incentive TravelBureau ( HKCITB ) , a division of the Hong Kong TouristAssociation ( HKTA ) , was created in 1986 to advance

conference touristry in Hong Kong. Due to good geographicallocation, a well-developed infrastructuresystem, an increasing supply of hotel suites with wellequippedconference installations, and the constitution of the Hong Kong Convention and Exhibition Center and other big conference locales, conference touristry in Hong Kong has developed quickly since the early 1980s.

In 1996, 3030 events including conferences, meetings and incentive travel were held in Hong Kong, an addition of11.12 times over 1986. This attracted a sum of 355,982 visitants in Hong Kong, 4.6 times more than 11 old ages ago ( Hong Kong Tourist Association, 1996 ) . From 1986to 1996, the mean one-year growing rate of events and

visitants increased from 25.5 to 17 per cent.

Although Hong Kong seems to hold more to offer as a convention finish than its regional rivals, it still needs to get the better of some jobs before going the prima convention metropolis in Southeast Asia. The first job is infinite handiness ( Hill, 1994 ) . As big conferencesoften include both the plenary and workshop Sessionss, there are deficient locales in Hong Kong forholding both the plenary and workshop Sessionss for largeconferences.

Second, the intensifying hotel room rate and the increasing figure of hotels demolished for businessand commercial composites, together with the competitory

rate O! ered by other states threatens the place of Hong Kong for keeping conferences ( Lyons, 1994 ; Chan, 1994 ) . On July 1, 1997, Hong Kong was returned to China after being a British settlement for more than a hundredyears. The Chinese authorities intends to maintain HongKong ‘s current position as a universe concern and fiscal centre.

Hong Kong will go on to advance itself asa conference finish. However, the competition is more intensive now in Southeast Asia, neighbouring states

such as Singapore, Japan, South Korea, Malaysia, and Thailand continuously put a assortment of conferencevenues and installations on the market ( Carben, 1991 ) .

The major and direct rival of the Hong Kongconvention industry is Singapore ( Logarta, 1993a ) .

On July 1, 1997, Hong Kong was returned to China after being a British settlement for more than a 100 old ages. The Chinese authorities intends to maintain Hong

Kong ‘s current position as a universe concern and “ nancial centre. Hong Kong will go on to advance itself as a conference finish. However, the competition is

more intensive now in Southeast Asia, neighbouring states such as Singapore, Japan, South Korea, Malaysia, and Thailand continuously put a assortment of conference

locales and installations on the market ( Carben, 1991 ) .

The major and direct rival of the Hong Kong convention industry is Singapore ( Logarta, 1993a ) .Singapore has an increasing assortment of conference and

exhibition locales. Harmonizing to the study conductedby the Union de Association International ( UAI ) , theranking of Singapore as one of the universe ‘s top convention

metropoliss moved up to seventh from 8th topographic point in 1992 ( Logarta, 1994 ) .

The new buildings of the $ 600 million Singapore International Convention and ExhibitionCenter and Suntec City Tower have lured more big conferences to Singapore due to their immense seating capacity ( 26 meeting suites and 12,000 seating capacity ) andexcellent conference installations. Therefore, the building of this locale together with the upgraded World Trade Center has gone far to solidify Singapore ‘s place asthe taking convention finish in Southeast Asia ( Logarta, 1993b ) .

Is Hong Kong still an ideal topographic point for keeping international conferences?

The intent of this survey was to place the fight of Hong Kong as an international conference finish by analyzing satisfaction degrees of conference

end-users, organisers, and Directors of Sales/Marketing of locales in Hong Kong and Singapore, and by comparing satisfaction degrees between Hong Kong and

Singapore. The speci ” hundred aims of the survey were:

  1. to measure the sensed restrictions of keeping big conferences in Hong Kong ;
  2. to place the site choice standards were perceived as of import by conference end-users, organisers, and Directors of Sales/Marketing ;
  3. to “ fingnd out the important differences among conference end-users, organisers and Directors of Sales/Marketing in their evaluations of the importance of site choice standards ;
  4. to research the important differences in satisfactionlevels on site choice standards between Hong Kongand Singapore.

Singapore has an increasing assortment of conference andIn an of all time more concentrated market, the cardinal taskof finish direction is to understand how a tourismdestination ‘s fight can be enhanced and sustained.There is therefore a h3 demand to place and research

competitory ( Dis ) advantages and to analyze the actualcompetitive place.

The steering rule of this survey is that a destination’scompetitiveness can be improved through appropriatematches between touristry resources and direction

schemes supported by touristry stakeholders, especiallygovernment and touristry industry directors. Tourism willtake a successful place in the touristry market dependingon which and how touristry attractive forces develop value for

tourers and how good destination resources are managed.

At present, this is a relevant inquiry in Slovenia which isseeking to better its fight place in internationaltourism markets. Based on research inquiries

derived from the consequences of old surveies on Slovenian fight by Sirs? vitamin E and Mihalic? ( 1999 ) , and Vanhove ( 1999 ) , different hypotheses were created to find inwhich countries Slovenia is more competitory as a tourer

finish and where it is less competitory.

The mainresearch inquiry was: what are the weakest points in Slovenian touristry ‘s fight? What is the positionof touristry direction? Are the elements of fight, such as the attraction of natural or culturalresources, in line with the development of touristry direction, back uping factors and demand conditions? How canadded value through the market rating of Sloveniantourism resources be increased?