Case Analysis: George Burkley & 3m Essay

This picture is about George W. Buckley. 64 twelvemonth old Chairman of the Board. President and Chief Executive Officer of 3M since December 2005. The picture is about his advice and doctrine on a direction. 3M. headquartered in Minnesota. is a diverse engineering driven public company offering assorted merchandises.

Before going a Chief executive officer of 3M in December of 2005. George Buckley was Chairman of the Board. President and Chief Executive Officer of Brunswick Corporation. a planetary maker and seller of diversion merchandises. He besides performed leading functions at Emerson Electric Co. as Chief Technology Officer and President of the Electric Motors Division from 1993 to 1997. His command in apprehension of 3M’s engineerings and planetary concerns. his expertness and wisdom of pull offing a large planetary corporation across legion industries and assorted markets. his exceeding accomplishments in concern and finance. and his in-depth experiences as a manager at many respectable companies. measure up him to as a CEO of 3M.

Cardinal Issues: Specify the cardinal issues/factors in footings of selling and the functions of the Key Players. You should include merely those issues that impact the identified job.

In this picture. Buckley negotiations about the battles. and how optimism can transport the company. Impact of leading is important in any concern. Great leaders like Buckley works his people a hope for better hereafter and a belief in the company. Buckley is one of those optimistic leaders who empower people to make their ends. Buckley said he’s “kind of a live-and-let-live cat. ” ( Welbes. 2011 ) Buckley is a popular leader who managed to do a positive impact despite his extremist determinations. It’s his duty to compensate the ship when the ship is traveling to a incorrect way. 3M was a company known for its innovativeness. In about 100 old ages of being. the company had launched several discovery merchandises. most of which were the consequence of its employees’ creativeness and ingeniousness.

3M is known for:

-Relentless chase and dedication of Research & A ; Development- 3M is basically a science-based company. “We produce 1000s of inventive merchandises. and we’re a leader in tonss of markets – from wellness attention and main road safety to office merchandises and abradants and adhesives. Our success begins with our ability to use our engineerings – frequently in combination – to an eternal array of real-world client demands. ” ( 3M. com )

-Diverse concern sections ( Entire 6 different markets harmonizing to 3M. com )

Consumer and Office Business
Display and Graphics Business
Electro and Communications Business
Health Care Business
Industrial and Transportation Business
Safety. Security and Protection Services Business




-Great Network of Global Manufacturing – 3M has important planetary presence which extends to subordinate companies in more than 60 states and markets in about 200. ( 3M Company. n. d. )

-Strong Brand Recognition – 3M is widely known globally. Red 3M logo is known for quality.

However. 3M’s civilization of invention had started to weaken in the 1990s. and its fiscal public presentation had become slightly lacklustre. How did Buckley manage to do 3M overcome the slow arrested development of the company? Why did 3M hire Buckley who is an foreigner? What are the pros and cons of taking people for top leading places from outside the company? Was it necessary to engage new CEO?

Buckley brought much needed flicker to this industry taking company in convulsion. Buckley’s scheme as a Chief executive officer is to work company’s great strengths. bolster its competitory advantage. and maximise value. At the terminal of 2006. after first twelvemonth as a Chief executive officer of the company. Buckley successfully led the company to see gross revenues growing and net income border.

“The strategic public presentation of 3M over the last one twelvemonth has been impressive under George Buckley. ” ( Forbes. 2011 ) After Buckley’s reign. the gross revenues & A ; net incomes have increased. The company witnessed a steady betterment on the efficiency. New chances have been created for 3M. Buckley was on a axial rotation. Most significantly “there were changeless inventions at 3M. which resulted in betterment in its operational and fiscal public presentation. ” ( Forbes. 2011 ) The net income border of 3M has increased drastically. Its net income border was already over 15 % . Bottom line. Buckley improved 3M. What does Buckley has to make now to go on to do 3M profitable and be the advanced leader in the universe?

Define the Problem & A ; the Opportunity. Identify one key job. While there may be several jobs and a battalion of symptoms. effort to place one job. the declaration of which would relieve most of the symptoms found in the instance. The job can often be defined around one of the cardinal factors of selling. mark market. environment. or marketing mix elements ( merchandise. monetary value. publicity. or distribution ) .

Buckley is responsible for regenerating the company’s competitory advantage and nucleus competence. ( Norton. 2011 ) This suggests that pulling from old success of 3M’s is a critical component to be aftering the better hereafter. The undermentioned schemes and nucleus capablenesss have been instrumental in past successes for 3M:

-Continuation of engineering developments
-Focusing on market niches.
-Abandoning unsustainable markets
-Knowing how to sell new merchandises.
-Innovation driven.



In add-on to a growing scheme based on heightening nucleus competence. 3M has more late adopted an acquisition scheme to take speedy advantage of engineering chances and to make full gaps in geographic markets and channel capacity.

Buckley has done great. He made immense feeling. His optimistic doctrine and his vision is contagious. His success can besides be seen in Numberss. He made $ 6. 9 million in 2009. In 2010? $ 23. 2 million. ( Kennedy. 2011 ) How did George Buckley overcome obstructions at 3M? Is his direction manner effectual? What can he make to do better 3M?

Alternate Solutions. Develop two or more alternate solutions to the defined job. This should non be a laundry list of actions one could take to turn to every symptom. but alternate actions that could rectify the job at manus. Identify the pros and cons of implementing each option.

There are many ways further better growing and beef up 3M to its nucleus. Buckley has done great occupation and became a theoretical account CEO. Can he perchance do the 3M better? Certain he can. He has an ability to take the company and he can go on to better the company. and research new districts. These are alternate solutions.

1. Conquer little states – Many undeveloped states have yet to catch up with today’s fast paced advanced industry. 3M must make out to the states they have yet to suppress. These little & A ; developing states can be a immense gold mine. 3M must concentrate on perforating into these markets so they can maximise borders and gaining control emerging growing chances. Downside of this is that the market is non strong yet. Currently 3M Co. “says the planetary economic system continues to direct assorted signals. as sectors like automotive and engineering show strength but the lodging market remains weak. ” ( Bomkamp. 2011 )

2. Pursuit of new engineering – Spend more R & A ; D on new engineerings would let 3M to spread out its concern. What would go on if 3M dedicates on
salvaging environments by researching how to salvage H2O. OLED based Post-It. H powered medical supplies. and etc. Spending on a R & A ; D has immense hazard and wages. This could be the most dearly-won venture which might non be wise to originate near future.

3. Eco-friendly company – More than of all time earlier. we live in a universe where people are more painstaking about salvaging the Earth. What does 3M has to make to go the leaders in Eco – friendly engineering? 3M is a large portion of paper universe in an of all time turning paperless epoch. Could Post It be a paperless? Could environmentally friendly Scotch tape make sense for the 3M? Driving toward to Eco-friendly Company is non merely great for the image. but great for the universe we live in. However. this once more could be excessively much. or may non be profitable.

4. Travel off from personal attention markets – We’ve seen retail merchants drive down borders. This section has seen diminutions. Allocate its resource to something more profitable or sections with better hereafter. Selling a trade good ever has good side and bad side. If it is profitable so it may non be wise to apportion its resources elsewhere.

Selected Solution to the Problem: Select one of the options and explicate why it would be best. Most of this work is already done if the alternate solutions clearly point out advantages and disadvantages to each.

I recommend a 2nd pick. In a existent universe. great companies like 3M can concentrate on all the possibilities I’ve mentioned above. But it is significantly of import to develop new engineerings for the universe and for the hereafter of the company. Buckley must go on to perpetrate developing new engineerings. Business chances with high growing possible market are challenging venture. but concentrating on new engineering that will non merely bring forth more public consciousness. but will do 3M get stronger when recession hit the U. S once more. Combined with 3M’s available engineerings and the company’s ability expression for the bright hereafter will assist Buckley to do a permanent feeling as a Chief executive officer.

He is making his retirement age. so he may or may non be a CEO of 3M down the route. It’s a human nature to concentrate on what we have in forepart of us and concentrate on current net incomes. How can Buckley go forth a lasting bequest? Too frequently initiatives don’t last because companies are busy concentrating on what’s in forepart of them. There could be programs that are hidden so deep the organisation that the mean 3M employee doesn’t even know or heard about them. “Research shows merely 37 % of employees are cognizant of their companies’ Corporate Social Responsibility programmes. ” ( Bansal. 2011 ) . Buckley must go on to portion his vision. and construct a better hereafter for 3M before he retires.

Implementation/Recommendations: Identify how to implement the selected solution and what the expected consequences ( positive and negative ) might be. Your occupation is to place an action. non set off action.

3M must keep the unity of their nucleus competence and must be after new strategic enterprises to develop and pass on new engineerings. Potential technological discoveries like nanotechnology. which could be applied in stuffs scientific discipline and digital universe or better current H engineering. which for more than a decennary. been considered as “a clean option to fossil fuels because it releases a important sum of energy relation to its weight and besides produces nil but H2O when it burns.

It can besides be produced flawlessly. utilizing biological methods. such as photosynthesis. ” ( hypertext transfer protocol: //wyss. Harvard University. edu ) Could 3M be the company which solves the major hurdle of bring forthing and hive awaying H? Or should 3M get a little. but passionate company which focuses on new show engineering to heighten 3M’s current touch screen engineering? Regardless of which way Buckley choose. it’s of import that he pass the remainder of his term of office for brighter hereafter of the company. Once he does that he will go forth a permanent bequest that will be talked and dissected for old ages to come.